Diapers

I'd participated in a focus group this morning and the group consisted about 8 mummy.

For people who do not know what's a focus group is all about:

Basically, a company usually from a FMCG (Fast-Moving Consumable Goods) who hire a market research company to run a survey in a group (usually from the same category) as to gather as much information about their products and also the competitors.

For instance, the main topic was about diaper. Hence, what the market research team did is to get a group of mothers who have children that are currently using diapers. This common group of mother will share their views. There is no right or wrong answer to the questions.

Basically, to share more and behind the scene, the FMCG co is standing behind a hidden glass mirror and to tabulate the answers.

1. Is there any changes to the diaper from the earlier days to now?

Fiona: Cloth Nappy to Diaper

2. What's the difference between a pull-up pants and a tape-on diaper?

Fiona: Pull-up pants (More costly est. $0.80/pc) wheras tape-on diaper is $0.29/pc

3. Why do you prefer a pull-up than a tape-on?

Fiona: Pull-up pant is more convenient.

4. Do you see yourself converting to a pull-up?

Fiona: I'm using both.

5. If the price is not an issue, so why aren't you using a pull-up then?

Fiona: I am using. Probably more so for people who doesn't.

6. What's the brand you are currently using?

Fiona: Drypers

7. Are you loyal to the brand that you are currently using?
Fiona: Nope. Depends on the material of the diapers, how my girl react to it. Some brands caused rashes on my gal. Not only that,if the price is reasonable & affordable & will stock up.

8. Do you find yourself a practical mummy?

Fiona: That depends. I may be savvy on one end but not on the others.

9. Simply, you want the best for your child?

Fiona: Yes, of cuz. Who wouldn't want to provide the best to her child. Importantly, within our mean.

10. List the brands that you often see in a supermarket?

Fiona: Oh...there are simply too many and it's really confusing. To list a few ... Pampers is synonymous with diaper. Dryers, Drypantz, Huggies, Mommy Poko, Pet Pet, Fitti & lots more

The questions continue ... & the session actually ended for almost 2 hrs and 30mins.